Vance Marketing Solutions will join a seminar on digital marketing strategies at the eMetrics Marketing Optimization Summit, Oct. 19-23 in Washington, D.C. Slava Sambu, Web Analytic Manager at Vance Marketing Solutions, is a speaker for the “Measuring Search in a Non-Ecommerce Environment” workshop.

Vance Marketing Solutions is a division of Vance Publishing Corp., which publishes The Packer newspaper, Modern Salon magazine and Wood & Wood Product magazine. Sambu will present “Measuring Search in a Non-Ecommerce Environment” from 4:25-5:15 p.m. on Oct. 20 at the Hilton Alexandria Mark Center.

The workshop will outline strategies for maximizing the profit potential of Web sites by creating sites that encourage traffic and engagement. Topic highlights will include how to measure engagement, content engagement and search, and more. Sambu will also talk about the successful story of how Vance makes visitors more engaged on thepacker.com. The audience will learn how to measure the impact and value of key phrases when there are no sales involved and how to evaluate search optimization efforts on a content Web site.
 

Sambu specializes in e-mail deliverability, authentication and maintenance of more than one hundred e-newsletters. He also has a deep knowledge of Web analytics and provides actionable insights and analysis for more than 65 Web sites. Sambu has certifications in Google Analytics, Yahoo Search Marketing and Google Adwords.
 

Before joining Vance, Sambu worked at OpenVision, a search engine marketing agency, where he focused on optimizing search engine optimization campaigns and oversaw and managed multiple pay-per-click accounts with multimillion-dollar budgets.
 

Vance Marketing Solutions is an integrated marketing arm offering offline and online marketing consultation and execution for clients. It offers a complete range of services, including Web analytics, content engagement consultation, Web site development, search engine marketing, social media marketing, mobile marketing, content marketing and online TV shows. The company has directed the redesign and development of several Web sites, including www.thepacker.com, www.cattlenetwork.com.

For more information, or to schedule a free consultation with Vance Marketing Solutions staff, visit www.vancemarketingsolutions.com or www.emetrics.org.

Contact Slava Sambu at ssambu@vancepublishing.com or Anya Cheng at acheng@vancepublishing.com