Lincolnshire, IL – Vance Marketing Solutions has announced that it has hired Anya Cheng as the company’s new Brand Manager.

Cheng will be responsible for increasing brand awareness for Vance Marketing Solutions’ clients. She will analyze the client’s mission and audience and will advise the client on which marketing tactics they should use to accomplish their goals, such as redesigning their Web site, creating a Search Engine Marketing campaign, advertising in print media, launching a social media marketing campaign or a combination of all of the above.

Vance Marketing Solutions is an integrated marketing consulting firm offering offline and online marketing consultation and execution for clients. Based in Lincolnshire, Ill., Vance Marketing Solutions also has offices in St. Louis, MO, and Lenexa, KS, and joint ventures in Russia, China, Brazil and Australia.

The parent company of Vance Marketing Solutions is Vance Publishing, a leading business-to-business media group with more than 75 years of experience in the woodworking, salon and agricultural industries. Vance owns and manages more than 25 magazines and newspapers, 65 Web sites and 88 e-newsletters and offers custom media creation, marketing research and company credit evaluation services.

Cheng brings a wealth of marketing and advertising knowledge to Vance Marketing Solutions. Prior to joining VMS, Cheng worked for Excellence, a marketing company that partners with Ogilvy and Mather in Asia. During her tenure at Excellence, Cheng coordinated marketing campaigns using various platforms such as Web sites, trade shows, social media, direct marketing, in-store and more for clients such as Nokia, EA Games, Pepsi and Four Seasons Hotels.

“I was looking for a job that combined media and marketing and this seemed like a perfect fit,” Cheng said about joining Vance Marketing Solutions.

A native of Taiwan, Cheng earned a Masters in Integrated Marketing Communications at both the Kellogg School of Management and the Medill School of Journalism at Northwestern University, where she worked on digital marketing projects for Hewlett-Packard and General Mills.

For more information on Vance Marketing Solutions, please contact Tom Denison, Vice President, at tdenison@vancepublishing.com.

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