Scope

WEB ANALYTICS

Support the analytic needs of business by analyzing web traffic using clickstream tools such as Unica NetInsight, ClickTracks and Google Analytics.

Create holistic dashboards by pulling data from different data sources and websites for presentations to senior management team.

Drive core insights from the data to suggest, create and execute a/b or multivariate tests that drive fundamental improvements to the site experience.

Exhibit a high level of expertise in driving the data strategy across multiple “listening posts” (websites, survey data, email data, testing, financial/sales reports, CMS data etc).

Web Analyst will typically focus on multiple business unit websites and support all facets of the decision making platform (clickstream analysis, outcomes analysis, search analysis, testing analysis). Web Analyst will also work with the website technology team closely to identify gaps in the data capture strategy and collaboratively implement enhancements. Web Analyst will also be expected to partner outside the business units and outside the company to ensure that best practices in metrics and decision making are being exposed to the BU management and core website decision makers.

EMAIL MARKETING

Support Email Marketing needs of the company by analyzing, testing and implementing best Email practices throughout the organization.

Create holistic reports by pulling data from different email data sources such as EmailLabs and Feedblitz and/or augmenting them with Behavior data. Work closely with Web Analytics Manager.

Lead email testing initiatives, from Idea Generation to Execution and Analysis in multiple Divisions throughout organization. Be a thought leader and an innovator in Email.

Email Marketing Manager will focus on multiple Newsletters and email products and support Email platforms that are available. Email Marketing Manager will work with web editors and designers to collaboratively implement enhancements within each Newsletter. Email marketing manager will also be expected to partner outside the business units and outside the company to ensure that best practices in email metrics, CAN SPAM compliance and decision making are being exposed to management and core decision makers.

Deliverables

WEB ANALYTICS

• Weekly, monthly reports (Excel, EmailLabs, FeedBlitz)
• Ad hoc on per deployment reports for internal or external clients
• Creating and coordinating testing ideas | implementing email tracking requirements
• Troubleshooting any Deliverability issues, maintaining reputation
• Being primary contact with the vendors, supporting and troubleshooting any email-related issues
• Effective and persuasive data presentation (verbal and written) for teams and business leaders as it relates to Email

EMAIL MARKETING

• Weekly, monthly reports (Excel, Clickstream, CMS, SQL, survey systems)
• Website behavior and User experience analysis | ability to establish success metrics
• Data consolidation and validation
• Coordinating tags, tracking implementations, creating tracking requirements documents
• Business requirements synthesized from multiple sources, including: project managers, group publishers, development team, designers, editors and sales
• Effective and persuasive data presentation (verbal and written) for teams and business leaders

Background/Experience

• Bachelor’s degree, MBA or MS in marketing preferred
• 3 years of clickstream data experience with tools such as: Omniture, WebTrends, Unica or Google Analytics
• Experience in one or more roles in an online environment such as eCommerce or content-driven models
• 1 year experience working with Javascript
• SQL Experience
• Mid-level expertise with SEO and SEM strategies. Minimum of 1 year experience in measuring success for SEO/SEM campaigns
• Experience working in an (online) Agency a plus
• Excellent communication skills with an ability to interact with end users and technical resources
• Email marketing skills prefer, but not necessary

Vance Marketing Solutions is an integrated marketing firm offering digital marketing consultation and execution for clients in the business-to-business salon, woodworking and agricultural industries. The parent company of Vance Marketing Solutions is Vance Publishing, a leading business-to-business media group with more than 75 years of experience in the agricultural, salon and woodworking industries. Vance owns and manages more than 25 magazines and newspapers, 65 websites, seven mobile websites, 88 e-newsletters, a search engine, four trade shows, a radio show and more. Vance also and offers custom media creation, marketing research, company credit evaluation services and digital marketing. Vance is based in Lincolnshire, Ill., Vance Publishing also has offices in St. Louis, MO, and Lenexa, KS, and joint ventures in other countries.
For more information, go to:

VancePublishing.com
Vancemarketingsolutions.com


Contact:
Anya Cheng
acheng@vancepublishing.com

Vance Marketing Solutions is currently seeking an experienced Business Development Director based in our office in Lincolnshire, IL. This individual will be responsible for selling all aspects of Vance Marketing Solutions’ digital capabilities, including:

• website development/conversion optimization
• search engine optimization
• pay-per-click
• email marketing
• social media marketing
• mobile marketing
• web analytics

Ideal candidate will be able to take a consultative approach with clients to help them determine what steps they need to take to improve their overall business and create an integrated marketing communications plan. At least five years agency experience / selling digital services is required. Understanding the business-to-business environment and/or knowledge of the salon, woodworking and agricultural industries is a plus. Should have the ability to have face-to-face contact with national accounts that may have a limited understanding of digital tactics. Frequent travel required.

Other responsibilities include:

• Working with print sales team to offer new services to existing clients
• Preparing proposals, giving presentations and negotiating with business development opportunities
• Cultivating new accounts through cold calling and networking
• Evaluating and responding to proposals received for new business
• Manage, consult and collaborate with internal cross-functional team throughout sales cycle

Vance Marketing Solutions is an integrated marketing firm offering digital marketing consultation and execution for clients in the business-to-business salon, woodworking and agricultural industries. The parent company of Vance Marketing Solutions is Vance Publishing, a leading business-to-business media group with more than 75 years of experience in the agricultural, salon and woodworking industries. Vance owns and manages more than 25 magazines and newspapers, 65 websites, seven mobile websites, 88 e-newsletters, a search engine, four trade shows, a radio show and more. Vance also and offers custom media creation, marketing research, company credit evaluation services and digital marketing. Vance is based in Lincolnshire, Ill., Vance Publishing also has offices in St. Louis, MO, and Lenexa, KS, and joint ventures in other countries.

For more information, go to:

Vancemarketingsolutions.com
VancePublishing.com

Contact:
Anya Cheng
aching@vancepublishing.com
 

Since 1937, Vance Publishing has been a recognized leader in business information and communications. The company has grown thanks to entrepreneurial start-up publishing ventures, as well as strategic acquisitions that have helped build its various vertical markets.

As a financially solid, privately held enterprise known for its dominant industry brands, Vance has been able to act quickly in bringing ideas and solutions to its markets and clients. The company has focused its efforts on creating distinguishable and purposeful content and content-rich environments that serve specialized audiences and individual marketer/communicators. Vance Publishing serves the agriculture, beauty and professional woodworking markets with 15 magazines, more than 100 newsletters, 30+ websites, several trade shows and events, a growing subscription-based data product set and custom media products. Its specialized services include custom design and art direction, production management, audience development and segmentation, lead generation, pre-and post-brand awareness studies, advertising sales and event production and management. A sampling of its publications includes The Packer, Modern Salon and Wood & Wood Products. Just launched in 2009, Vance Marketing Solutions provides digital marketing and web development services to its clients.

Vance headquarters are located in Lincolnshire, IL, and it has a major operating hub in Lenexa, Kansas, a suburb of Kansas City.

Position Summary

The Vice President of eMedia is responsible for the success of Vance’s digital products. This includes developing and driving the digital strategies for the overall Vance organization including Vance Marketing Solutions. The Vice President of eMedia is ultimately responsible for the websites and related products within Vance including development, maintenance, marketing and sales.

The Vice President of eMedia works closely with the operating executives across Vance’s business units and will lead an integrated strategy that leverages these existing business platforms. In addition to expanding Vance’s current digital businesses, the Vice President is expected to develop, launch, and look for potential acquisitions of new and profitable digital services that enhance the company’s stable of powerful brands.

The ideal candidate will be a visionary and collaborative leader experienced in developing digital advertising strategies, creating new digital products and services, and leveraging digital channels to expand existing businesses. The ideal candidate will have experience in developing pricing for digital products and services, is expected to develop and manage the P&L of the eMedia department and Vance Marketing Solutions division, and will be responsible for a staff of 20 digital professionals.

The Vice President of eMedia is also the chief revenue officer for the full Vance portfolio of web and digital products. The successful candidate will have direct sales experience and be responsible for training and mentoring the divisional sales staffs for digital success.

This position reports to the President of the company and will be based at Vance’s corporate headquarters in suburban Chicago, Illinois.

Major Responsibilities

• Ensure the exponential growth of Vance’s digital products and services, including Vance Marketing Solutions.
• Direct and set digital business priorities for the organization.
• Consistently develop, launch and prioritize new digitally-based products based on marketplace need and opportunity.
• Provide best practices across all Vance divisions.
• Build upon the existing organization to create a strong leadership and digital focused team throughout the business. This will include developing, recruiting and building a clear set of objectives and roles down through the organization.

CANDIDATE SPECIFICATION: KEY SELECTION CRITERIA

Ideal Experience

• An executive with a deep understanding of the digital media marketplace and its customers and competition.
• A minimum of five years of experience in direct marketing or publishing, with preferably a minimum of three years of experience in a media-focused digital environment.
• A minimum of five years of experience in business development and sales.
• The ideal candidate will have both traditional and new digital media experience and will have relevant experience in the current transition of one to the other.
• Significant experience in a leadership and team-building role, i.e., owning a P&L, managing staff (preferably multi-functions: editorial, marketing, technical, creative) and executing decisions.
• Knowledge of, and experience with, Internet business models, ecommerce opportunities, and the general digital market and industry. Externally-focused and active - someone who develops and maintains strong relationships within the industry.
• Hands-on knowledge of website production, operations and content management systems.
• Strong financial background and experience in evaluating build-versus-buy decisions on technology-related investments.
• Bachelor’s degree in business, marketing or related discipline.

Critical Competencies for Success

• Outstanding strategy skills; a well-developed understanding of buying behaviors and usage patterns; knows how to move quickly to seize opportunities in a rapidly changing media landscape.
• Demonstrated expertise in identifying, evaluating and executing strategic partnerships or acquisitions to achieve objectives.
• Management experience in digital media. Background and expertise in operating in a print-company environment, combined with significant Internet and interactive experience.
• Demonstrated skill in driving new product and business initiatives. Experience leading multidisciplinary teams to assess and launch new digital products and services.
• Financially and operationally-savvy manager; able to evaluate build-versus-buy trade-offs on technology-related investments.
• Strong communicator and collaborator with the proven ability to generate passion and shared mission across the enterprise for product excellence and consistent achievement of business objectives.
• Experience in a matrixed organization will be useful in drawing together Vance’s diverse business models and initiatives to expand on and build new, profitable products and services.

For more information, please go to VanceMarketingSolutions.com, VancePublishing.com or contact:

Anya Cheng, Brand Manager at acheng@vancepublishing.com